On Wednesday October 1st, my store is taking part in a cross-Canada fund raiser with 22 other campus bookstores called: THE SHIRT, THE CAUSE, THE DAY.
"The Cause" - 22 university and college bookstores have partnered with the Canadian Breast Cancer Foundation to raise money to support breast cancer research by selling a "breast aware" t-shirt on Wednesday October 1st, 2008, which is the start of Breast Cancer Awareness Month.
"The Shirt" - is a black t-shirt with the Canadian Breast Cancer Foundation logo and the school name on it. All of the participating stores will be selling this shirt for $10 each. None of these stores will keep any profit from the sales of these shirts - once manufacturing & distribution costs are paid, all remaining money goes to the Canadian Breast Cancer Foundation.
"The Day" is October 1st, 2008. On this day, all of the partner campus stores will be putting this shirt on sale at their respective University or College campuses.
It's a great cause, and I'm very proud that we're involved in showing that McMaster Cares.