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Saturday, May 01, 2010

When Technology Hinders Humans Work Around

Recently on his blog, Seth Godin suggested in a blog post called "Empty your library" that people give or lend their copy of LINCHPIN, his latest fantastic book, to someone else.

"Go find someone you care about, hand them the book and insist they read it. I'd consider that a gift of the first order, and I hope they will too."

I recently finished reading LINCHPIN and thought it was awesome.

It was exactly the kind of book that I'd love to give to as many people as possible and tell them to read it.

The problem is, I can't.

You see, I bought the ebook version of LINCHPIN on my enTourage eDGe -- I had a great experience reading it because the eDGe allows me to take notes, both in the margin of the book and in a quickly accessible enotebook I can toggle back and forth between.

And I took a ton of notes while reading Godin's latest. Because it's the kind of book that doesn't just give you information. It makes you think. Really think.

But I'm not about to just hand over my eDGE. Sorry, just can't afford that one. (Though, admittedly, it would be interesting to share the highlights, notes and comments I made in the margin of this book)

Sigh. Technology usually makes things easier, not more difficult.

I suppose I'll have to go buy a copy of the hardcover to give to someone.

That, or I'll just give away my copy of PERMISSION MARKETING - a book from well over 10 years ago by Godin, but fantastic and worth reading, particularly since he predicts many things that have come true today and much of what he addresses is still pertinent and valuable.

So, in the nature of the giving without strings that Godin suggests throughout the book LINCHPIN, who out there has always wanted to read Seth Godin but hasn't? I'll send you my copy of PERMISSION MARKETING. Free. No strings attached.

And if you're thinking this is a pure "Mark being generous" effort, here's the clincher -- there is something in this for me besides feeling good about giving. For a long time my wife has been asking me to clean up and deal with the piles and piles of books in my den that won't fit on the 8 book cases that fill two walls. This "giving away" is a step in the right direction and will please my wife, which brings me happiness. But instead of getting rid of things I don't want to keep, I'll start by giving away a book I really enjoyed and would normally want to hold on to forever -- Godin's PERMISSION MARKETING -- still in hardcover after all these years.

Who wants it? Post a comment on this blog post at http://markleslie.blogspot.com along with a note indicating the latest favourite book that you recently read and would highly recommend that others read (just because that's a cool thing for me to learn and for you to share with others) and my copy of PERMISSION MARKETING can be yours.

Sorry, but I only have one copy to give so will have to figure out who among the requesting folks actually gets it. I'm thinking I'll do this randomly, but I'm also open to take suggestions on how to selection someone, or suggestions on which of the people requesting it should be selected.

(Also, please note, I auto-syndicate this blog into Facebook, Goodreads and a few other places that I can't remember -- so if you're reading this note anywhere but directly on my blog, please click back to my blog to comment -- I have a setting on my blog that notifies me of comments there and that way I won't miss it)

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