5 Ways To Use Free As An Author

When I was recording a recent episode of the Stark Reflections on Writing & Publishing podcast, I began reflecting on the various ways that an author can leverage FREE in order to build their author platform.

Below are those points, quickly summarized.

1) To Get Readers Hooked on a New Series

Offering the first book in a series free can bring a large funnel of new readers to your books. And, for authors who perhaps don't have more than a few books in that series, sometimes offering a free short story that is linked to that series is a great way to get people to try out your characters and their unique world/setting.

Examples:

The Swimming Dead

So it was an interesting commute home last night.

Record rainfall in Toronto (yes, beating the previous rainfall record set in 1954 by Hurricane Hazel) -- no, not Mississauga's mayor, who is sometimes referred to by this name, but an actual hurricane - I remember hearing about it a lot when I was a child; my Mom would come into a room I was playing in -- and, of course, making a mess in -- and would say: "It looks like Hurricane Hazel came through here!"

In any case, at about 7 PM on the QEW in Mississauga, traffic came to a complete stop in both directions.

A transport slowly makes it way through the flooding that has stopped traffic in both directions

The QEW was completely flooded near Hurontario.

A police officer with a shovel walks through the flood waters looking to unclog storm drains

A few cars that had tried to make it through were either stuck or had just made it through before their engines had died. A few transports actually slowly chugged their way through. Some of us cheered them on each time they made it through, and they'd blast their horns proudly.

It was like an ad-hoc meetup (as one of my friends on Facebook posted)

The QEW stopped in both directions from flooding near Hurontario Street

And, when I was walking down the middle lane of the 403 on the opposite side of the highway (taking advantage of the simple joyful fact that I could walk down this completely barren stretch of highway), another one of my friends said my posted self-portrait reminded them of Rick Grimes -- another than the pictures I was posting looked like a scene out of the first episode of The Walking Dead.

Look Ma, I'm Rick Grimes, walking down a barren stretch of highway during rush hour

"The Swimming Dead, more like," I thought.

People in the crowd enjoyed talking pictures of my skeleton Barnaby, who was sitting in my passenger seat.  I quipped about the poor guy being frightened to death by all the flooding, or that he was alive when I first got on the highway.  (Yes, great ice-breaker when people say:  "No, really - why do you have a skeleton in your car?" It gives me a potential chance to let them know I'm a horror writer - always be promoting......)

I couldn't resist taking a picture of Barnaby in traffic -- if he had just a bit of flesh on his bones he might look a bit more like a scene from early episodes of The Walking Dead.

Barnaby doesn't seem all that phased by the fact that the QEW has become a parking lot

Despite the frustration, most of the folks stuck in this traffic were in good humour. We had to admit that we were lucky not to have our cars flooded over the way we noticed had happened on some other routes, and on a couple of the GO train lines.

It was interesting to see, though, how easy it was for our little part of civilization to come to a complete stop and just how fragile our day to day routines really are.

And, of course, more fuel for a post-apocalyptic storyline I've been kicking around in my head for a while.....

Yes, everything is fruit for a story. I'm a writer. What else do you expect?

If I Did The Morning Traffic Report

Public Domain use image from Wikipedia

Every morning on my drive in from Hamilton to Toronto, I love listening to Ben, Kerry & Shawna of Y108, a Hamilton rock radio station. Their fun banter helps alleviate the morning traffic blahs.  And the regular traffic reports by the chipper Cara Graham are something I also appreciate. 


Cara's pleasant voice makes even the bad news seem not as grim.  But, with all due respect, I think about how Cara and other morning traffic reporters tend to sugar-coat the morning traffic with terms such as "seeing a bit of volume" and "starting to fill in" rather than what it really means.

That's why, if I were doing the morning traffic, I'd be a bit more tempted for it to sound like this.

Good morning, this is Mark Leslie, your Y108 traffic reporter. Yes, I know, this job is like being the weather man when all you have is constant showers on the weekend. But suck it up, sunshine, you've got to head in to work and the truth is, it's not going to be a pleasant drive at all.  Here's the dirt:


The QEW coming in on the Skyway bridge is starting to fill in. And by fill in, I mean it's looking like the parking situation in the neighbourhood near Ivor Wynne stadium just before a big game.  You'd be better off jumping off the bridge onto a canoe and paddling your way in to downtown Toronto.


We're seeing a bit of volume where the QEW and 403 meet in Burlington. And by volume I mean the loud screams of the drivers who are yelling at each other because of the idiots who don't use their signal and cut everyone else off by racing up the merge lane and cutting in at the last minute.  At this point you'll likely be kicking yourself that you didn't take the 407 toll highway.


By the time you pass Walker's Line you're really better off just parking your car and getting out and walking -- you'll get there faster.  Between Appleby and Burloak you'll find there are more jackasses whose constant lane changes end up slowing down two full lanes of traffic.


As you near Erin Mills you'll come to realize that traffic is at a dead stop because 5 years ago some idiot slowed because they saw a shiny object on the side of the road that they thought was a penny.  Experts estimate that we'll still be seeing the effects of that slow down for another three years.


Heading further into Mississauga you might as well put your car in reverse -- that'll likely get you to your destination faster. If you take a glance out your window, you might just see a chain of ants zipping past your car.  Seriously, there's no other way to describe the traffic at this point other than stupid.

And if you make it all the way to the Gardner without repeatedly banging your head into a bloody pulp on the dashboard out of sheer frustration or having a stroke because of your consistently elevated blood pressure, you might want to pull the horseshoe out of your ass and stop in at the nearest convenience store to buy a lottery ticket for this week's Lotto 649, which is bringing you this morning's traffic report.  

Lotto 649:  Just imagine not having to deal with this bullshit.

And that's what my morning traffic report would be.  Simple. Honest. And pointing fingers at the small handful of idiots who make the drive worse for pretty much everyone else because of their selfishness.  I'm pretty sure there's a special place in hell reserved for these assholes. 

Of course, my positive attitude about the whole thing is which is why I'll never get a stint as a traffic reporter.

All joking aside, getting frustrated just causes more grey hair.  Which is why, after ten to fifteen minutes of getting my morning fix of the cool folks at Y108, I tend to sit back and relax and listen to an audio book in the car.  I figure, if I'm going to be stuck in traffic, I might as well do something productive and useful such as "read" a book.  Of course, this morning, having already finished the latest audio book in my queue, I composed this blog post in my head.