Showing posts with label Shakespeare. Show all posts
Showing posts with label Shakespeare. Show all posts

Tuesday, March 15, 2011

The Ides Of March Are Come

There's really only one day per year when I can walk around saying "The Ides of March are come!" And I can usually only get away with saying "Beware the Ides of March" a few days prior to March 15th.

Of course, I have yet to have someone respond to my reference to the Shakespearean play by saying "Ay, but they have not gone!"

For some reason, this morning I was reflecting back on one of the many different series of layoffs I survived back in the days immediately following the dot com bust. I worked at Chapters Online back in the glory days when dot com companies were expanding exponentially, there were free pop machines on every floor of the building, one of those giant popcorn machines, and food regularly being ordered in from local restaurants. COL had recently purchased a "home and garden" company and expanded, hiring an additional hundred or so folks and renting an additional two floors of an adjascent building in the Peter Street offices downtown.

Then the bubble burst, the seemingly endless buckets of money stopped flowing in, reality sunk in, and the rounds of layoff after layoff began as the company that had been expanding so rapidly started contracting back down in an attempt to stay sustainable.

Then there was the takeover of Chapters by Indigo, and shortly thereafter, yet another round of layoffs as two companies merged and the duplicate roles filled by people at the home office were resolved.

That round, I distinctly remember, took place on a March 15th.

I remember, because, in the same manner that one whistles while walking past a graveyard, I posted a sign on my office door that read:  "Beware the Ides of March!"  My gut (which had already been through two major rounds of layoffs) told me that the company wide meetings that had been planned for that day were really going to be another round of layoffs.

And sure enough, that morning, people were handed colour coded sheets of paper informing them to report to a particular room at a certain time that morning.

I remember sitting in the room I was in and looking at the other folks in there with me and trying to decide if I was in the "cut and laidoff" people or the "we're safe" room. It was an agonizingly long ten minutes with most people in the room silent, save for the occasional uncomfortable shifting in seats and quiet mutterings.

It turned out I had survived yet another round of cuts. But yet again, just like previously, there had been the sense of relief for getting to keep my job, but then came the survivor's guilt I felt because friends of mine had not been so lucky and had lost their jobs. Yes, I was extremely lucky, but the guilt was really strong.

I don't want to dwell on the stress of the repeated rounds of layoffs, but just point out that, despite the fact I had been working for a "book" company, nobody seemed to pick up on my literary reference, or the significance of the day. Either that, or they had, but nobody had been in the mood to whistle past the graveyard with me.

I suppose I've long enjoyed playing upon that reference to the Shakespeare play.  I've even written a horror story about snowmen facing the terror of the arrival of spring in a tale called (yes, you guessed it): "Ides of March" (Click on the title to read a preview of it)


In any case, I'll keep tossing that cue line out and some day someone will pick up and respond. We'll smile, perhaps acknowledge the bard in some small way (perhaps one of us will be wearing one of the cheeky "Dead Author T-Shirts" designed by Margaret Atwood that feature Shakespeare), then we'll go on with our day.

Thursday, January 29, 2009

HNT - A Custom Book For Your Sweetheart

When you own an Espresso Book Machine, there's no end to the fun you can have creating custom books of your own or using public domain sources.

This past weekend I started fooling around with the creation of a custom book in which we would allow customers the ability to put a picture of their sweetheart on the front cover of a collection of Shakespeare's The Sonnets. I thought it would be a great idea for Valentine's Day.

Entitled Thou Art More Lovely, a title inspired by Sonnet 18 (the one most people know, that begins with: "Shall I compare thee to a summer's day? Thou art more lovely and more temperate.") customers can have a picture of their choice (anywhere between 1 inch X 1 inch to 3.5 X 3.5 inches) added to the cover along with a name under the statement "Custom printed for."

Of course, we have a plain version of the book (no custom picture, just a nice red heart on the cover) available for a real cheap price -- but customers can special order a unique one for their sweetheart for only $16.95. [Email me to request an order if you don't live in the Hamilton area and are interested in ordering one -- Titles will gladly ship one out]

I used my own sweetheart for the cover of the book to create some samples that customers could see, using one of my favourite pictures from our wedding day. (I honestly can't remember who took this picture -- it was likely either one of my talented photographer buddies, Steve or Greg who both took some phenomenal pics that wonderful day)


It's far less expensive than the steep price of roses this time of year. And while the flowers, like summer's lease, hath but all too short a date, this book will last a long time (I won't say forever since we know that paper does eventually crumble after hundreds of years). And it's a bit more romantic and unique than the tired old cliche of a box of chocolates (which only last on the hips). Of course, I'm a book nerd, so you'd fully expect me to say something along the lines of a book being the perfect gift.

The only catch is that to get one in time for Valentine's Day, they need to be ordered by the end of the day on Wednesday February 11th in order to pick them up on Friday February 13th.

But, it's always best when you plan ahead for that special love of your life, isn't it?

Of course, the book doesn't say "Valentine's Day" anywhere on the cover, so those who don't order one in time could always get one for their sweetheart for an anniversary or birthday.

After all, as the Bard says, thy eternal summer shall not fade . . . so long as men can breathe or eyes can see, so long lives this, and this gives life to thee.