The latest episode of my Stark Reflections on Writing and Publishing podcast features an interview with Canadian science fiction author Robert J. Sawyer.
It's a great conversation where we talk about how Rob was the first science fiction writer to ever have a website and how he made sure to generously apply the keywords Science, Fiction and Writer throughout the site (aptly named SFWriter.com) in order to appear at the top of most keyword search results for people looking for a science fiction writer. (IE, when someone from the media wants to talk to a sci-fi writer about a recent scientific news item)
This (among other author brand exercises) has helped Rob land more than 400 radio and more than 400 television interviews over the years.
It's a great conversation where we talk about how Rob was the first science fiction writer to ever have a website and how he made sure to generously apply the keywords Science, Fiction and Writer throughout the site (aptly named SFWriter.com) in order to appear at the top of most keyword search results for people looking for a science fiction writer. (IE, when someone from the media wants to talk to a sci-fi writer about a recent scientific news item)
This (among other author brand exercises) has helped Rob land more than 400 radio and more than 400 television interviews over the years.
