Tell Me About The Early Days of Self-Publishing, George

The other day, while putting together material for my forthcoming Free Friday Frights, I was looking into the origin of the chapbook Active Reader that I had initially created in print.

It led back to 2008 when I had purchased an Espresso Book Machine for the then-bookstore at McMaster University which had been called Titles Bookstore, and we launched a "Titles on Demand" business using a large print-on-demand machine from On Demand Books.

We were the 2nd location in Canada and the 9th in the world to own an Espresso Book Machine. Exciting times.

And, of course, it was the early days of what was about to become the large self-publishing "Gold Rush" of 2011 / 2012. (To be honest, we're still in the early days of self-publishing, as, each year, thousands of more authors learn about the amazing possibilities of what they can do related to selling eBooks globally)

An article from the Dec 2008 McMaster Times

It was my work helping local authors who were interested in print (POD) self-publishing that eventually led me to my role as Director of Self-Publishing & Author Relations at Kobo. Because, as amazing as the machine and having print-on-demand access was, I was still running into the issue of people in countries on the other side of the globe wanting access to locally produced books. So I helped the authors create eBook versions to load to Kindle and Kobo, so we didn't have to worry about shipping costs or logistics.

Pic from Hamilton Spectator article - The EBM, Donna (Bookstore Director) & me

Because the machine required a lot of testing; and, particularly in the early days of the machine, we were doing dozens of tours and demonstrations of it, we needed to create some smaller books so that we could go through the demonstrations quickly (also, without using a ton of paper - ie, printing a 300 page book). So I created a chapbook of about 50 pages that contained three of my previously published short stories. It was easier to use one of my own pieces of writing that I had the rights to than to worry about violating some sort of copyright.

I called the chapbook Active Reader: And Other Cautionary Tales from the Book World.

Of course, once I moved from McMaster to Kobo, and needed to have files to test the eBook self-publishing system (Kobo Writing Life) I had been responsible for creating there, I converted the book into eBook format.

 And, in mid 2017, I then had the book converted into audiobook format using Findaway Voices.
 

It was interesting how, when doing a book in print, you needed to have a minimum page count in order for the book to be properly bound using certain binding technologies. (For POD, I think the minimum page count that worked well might be somewhere between 30 and 40 pages). The maximum page count for an Espresso Book Machine was somewhere in the 550 to 600 page range. Of course, for ebooks, there's no minimum and no limit. As I have enjoyed sharing when talking to audiences who aren't familiar with ebooks, "you aren't limited to the standard format of 300 pages bound between two pieces of cloth."

Funny to look back about ten years ago and see what I had been up to.

Remembering how cutting-edge this POD machine in a bookstore was, I was only beginning to understand the power of digital publishing.

Who would have guessed what these past ten years have actually entailed?

In many ways it feels like only a few years have passed since I was cranking out POD books at the bookstore at McMaster and sharing the possibilities of that brave new world with anyone who would listen; in other ways, it feels like at least twenty years ago.

Earning Money From Re-Cycled Short Stories

The other day I cashed yet another check from McGraw-Hill Ryerson for a short story.

The check was for $29.24 - which doesn't seem like a big thing.

However, let's look at the source, and the history for where this payment came from.

A snapshot look at how "Almost" appears in theiLit.ca format

The History of my short story "Almost"

• 1988 - 1989 - Some time between high school and university I was reading Stephen King's Dance Macabre and was fascinated by his mentioning of the classic "tales of the hook" -- it inspired me to write a short story called "Almost" involving many of those elements
• 1989 - 1996 - I submitted "Almost" to three short fiction horror markets. Rejections from all of them.
• 1996 to 2003 - "Almost" remains "in the drawer" as one of those stories I had written but didn't have a home for
•  2004 - I decide to include "Almost" in my self-published collection One Hand Screaming in the "Curt Cries in the Night" section featuring short-shorts (stories approx 1000 words and under) and poetry.
• 2010 - I record a free audio version of "Almost" for Episode 14 of my podcast "Prelude to a Scream"
• 2012 - I reprint "Almost" in the digital chapbook Bumps in the Night. This collection was described as "a collection of four short stories perfect for either sharing around a campfire or reading while on a vacation or sleepover."
• Bumps in the Night was, for the longest time, my most successfully selling digital book
• Dec 18, 2014 - A Permissions Editor from McGraw-Hill contacts me by email requesting the use of "Almost" in the www.ilit.ca digital collection provided a few small editorial changes are made to make the story more palatable for an education audience. I agree.
• Jan 5, 2015 - Paperwork/contract is signed for re-print publication of "Almost" 
• Feb 25, 2015 - Receive editorial notes on revisions to story as well as initial layout proofs.
• Mar 9, 2015 - Receive request to modify a few additional words based on sensitivity issues with the Newfoundland and Labrador ministry of education. Accepted changes.
• Mar 9, 2015 - Receive flat fee payment for "Almost" - $350
• Oct 20, 2015 - Published a free version of "Almost" with an ambient soundtrack on BookTrack
• Oct, 2015 - "Almost" appears in the free Wattpad version of One Hand Screaming. 

Three of the collections that "Almost" has appeared in

Revenues Earned from McGraw-Hill

$350.00 (Flat Fee - "Advance" for story being made available in digital catalog)
$75.00 (Royalty payment for printing of story in custom printed secondary school books)
$88.65 (Royalty payment for printing of story in custom printed secondary school books)
$29.24 (Royalty payment for printing of story in custom printed secondary school books)

Total rec'd so far: $542.89

The story "Almost" is approximately 870 words long. The initial flat fee payment of $350 means that payment for this story was approx $0.40/word. Standard professional rates for fiction run at about $0.05 to $0.06. I have been paid $0.25 when selling non-fiction to magazine markets. So getting $0.40 per word for a short story is quite a spectacular "win" for me.

Not to mention, of course, the fact that I continue to receive royalties each time the story is added to a new teacher's custom-printed collection for a class. Heck, those royalties alone currently mean the story has earned an additional $0.22/word.

In addition, with the recently received check and royalty statement, I can see that the payment is for the reproduction of about 225 copies of the book in which the story appears. Based on those numbers, I can safely assume that more than 1000 students have either read, or had access to read this story in the past couple of years.

Yes, I know that most high school students who encounter a story aren't going to remember it or the author. Even this book nerd balked at some of the texts high school teachers forced me to read. But I also remember, quite fondly, those particular short stories I read in high school that have stuck with me all these years later. So there is always a slim chance that, among the students encountering this story, that some might be intrigued enough to read some of my other work.

The total money received for this story doesn't include the funds received from having "Almost" published in One Hand Screaming nor having included in Bumps in the Night, nor its availability in the BundleRabbit's The Crimes, Capers and Rule-Breakers Bundle.

But, just to do some minimal math on that, Bumps in the Night sells for $2.99 of which I keep 70% which comes to about $2.09; since the collection has four stories in it, it means that every time that collection has sold ths share for "Almost" is about $0.52), and I can safely say that I have sold more than 1000 copies of Bumps in the Night.

Bumps in the Night revenues earned since 2012:  Approx $2,090. The "cut" for Almost = $522.50

So, even without adding in the cut from One Hand Screaming (the revenues on this go back to 2004 - I haven't always been good at tracking the income on print and ebook for this one) or the other places "Almost" has been included, such as the Crimes, Capers and Rule-Breakers Bundle, I can safely say that this story has earned me more than $1000.00 in revenue. That comes to about $1.15/word so far. And the earnings continue to tick along.

Not bad for a short story that I initially hadn't sold to a short fiction market (and for which a professional short story sale would have been about $43.50)

Interesting end note. I still have no idea how the "right person" at McGraw came to discover my short story "Almost" and thus want to acquire rights to it for the high school literary catalog, but I have to believe that it might have something to do with the story being so broadly available and accessible.

Various Links to Almost:

• Listen to "Almost" in my old Prelude to a Scream Podcast Episode 14.  (Free)
• Read "Almost" on BookTrack (Soundtracks for Books) complete with an atmospheric sound-track (Free)
• Read "Almost" on Wattpad. (Free)
• Buy One Hand Screaming (includes "Almost" and 15 other short stories and a handful of poems) at your favorite online eRetailer (available in ebook and print)
• Buy Bumps in the Night (includes "Almost" and 3 other short tales perfect for "around the campfire" reading) at your favourite ebook retailer (ebook format only)
• Buy The Crimes, Capers & Rule-Breakers Bundle (includes "Almost" and 19 other stories from great authors) from BundleRabbit or your favorite online eRetailer

Three Ways To Get EVASION For FREE

My novella thriller EVASION has been continuing to receive positive feedback since it was featured on Wattpad in late May for a day.  It now has almost 82,000 reads, almost 1200 votes from readers and a demand to read the next book in the series.

I suppose this means that, for NaNoWriMo 2014, I'll have to write the sequel.....

If you're interested in reading it, there are currently 3 different ways you can read it for free.

FIRST WAY TO GET IT FREE (eBook)

•  Wattpad - you can read 100% of the book, 100% of the time, for free on Wattpad.  You can read it online or download the mobile Wattpad app.  All free.

SECOND WAY TO GET IT FREE (eBook)

• DIGITAL BOOK DAY - Monday July 14th will be Digital Book Day - produced by the wonderful "thrillers with heart" author CJ Lyons, it includes a giveaway of digital books in multiple genres from authors from around the world.  Please note that the links on this site will only be live for Monday July 14, 2014, so this is a limited time offer.

Digital Book Day

 THIRD WAY TO GET IT FREE (Print Book)

• Goodreads Giveaway - 10 copies of the print book (which retails for $14.95 US) will be available through this Goodreads promotion. It's a random draw from all entrants, but 10 chances to win! (The chance to enter, closes July 30, 2014) :)

So there - you now have 3 different ways of getting access to read EVASION for free. A couple of digital ways and one way to get it free in print. 

The book is currently available for sale on Amazon in print and eBook (regular price $4.99, but reduced to 99 cents at Amazon for Monday July 14th) and Kobo (where it's FREE on Monday July 14th) and Smashwords (other retailers coming soon)

If you do read it, I would greatly appreciate you reviewing the book on your favourite online review spot (most commonly, folks post reviews to Goodreads and Amazon)

Creepy Island of Dolls

I love this creepy story about an island in Japan where Ayano Tsukimi, a 64 year old artist has created more than 350 lifesized dolls to breathe new life into a 'ghost town' of an island.  The dolls are everywhere, posed as fisherman, sitting on bus stop benches, attending an abandoned school or even eerie silent weddings.

Dolls posed in an abandoned school - Source: VIMEO/FRITZ SCHUMANN

It reminds me my first visit to Halifax and discovering the scarecrows of Necum Teuch in a very small community just outside of town. I was doing a book signing for One Hand Screaming at the Chapters on the Saturday night and a Starbucks barista who was interested in horror suggested that I check out this nearby community.

Photo of Scarecrows of Necum Teuch taken by Bob Marchand, Sept 2002

I was so inspired (and freaked out) by the scarecrows, that when I got back to my hotel I stayed up all night writing the first draft of the story A Murder of Scarecrows. It's about a man (Wilson Kendrick) who wakes up in the middle of the night to discover an army of scarecrows is taking over his isolated east coast town.

The story (about 10,000 words) retails for $1.99 US and is available on Kobo, Kindle, Smashwords.

You can, of course, read the entire story for free if you use the following coupon code (good until the end of 2014) for the book's listing on Kobo. Simply throw it into your shopping cart, then use coupon code:  "starkshort" to apply a 100% OFF discount. (You don't need a Kobo device to read it - you can read it on your smartphone, tablet or computer using a free Kobo app)

Seriously - go ahead and download it for free. I don't mind. I'd prefer it, in fact.

Evasion

I'm rather excited that my novel EVASION is being featured on Wattpad.

There's nowhere to hide when everybody you know is trying to kill you. Scotty Desmond's day begins like any other until his boss calls him into the office, pulls out a gun and start shooting at him. Scott manages to escape the surprise assassination attempt, but everyone else he meets, colleagues, friends and strangers are all similarly obsessed with killing him. Will Scott survive long enough to understand what is behind the relentless attacks and how it might relate to the investigation into his father's mysterious death?

The story was inspired by something that kept happening to me in the first couple of years after my father died. I kept seeing him everywhere. When you lose someone you love, there's always that little part of you that sees them everywhere and in everything. The mind does that to you.

But I started to imagine (speculate, if you will), a possibility where the things I had been seeing hadn't been my mind playing tricks on me, but that my father was actually alive.

I kicked the concept around and made a few attempts to write the story.

But, shortly before NaNoWriMo (National Novel Writing Month) in 2013, I started jotting down some notes and outlining the characters and plot that went along with this premise. And I wrote it during November.

The daily word count for Evasion during NaNoWriMo

And Evasion was born.

The book is set mostly in Toronto and Sudbury and opens in the thinly masked building that is Kobo's head office in Liberty Village. It's a fast paced action thriller written in the style of the movie Die Hard -- ie, some crazy shit goes down and the hero has to think on their feet in order to stay alive.  Of course, readers have already commented that the opening reminds them of Joseph R. Garber's Vertical Run. It might also conjure up thoughts of Duane Swiercynzski's Severance Package. I adored both of those novels and watch Die Hard every Christmas, and I wrote this novel to satisfy my own thirst for that type of tale, so I suppose anybody who has enjoyed either of those three might also get a kick out of Evasion.

I had fun playing with the premise -- and not just the action, but the father/son relationship: The novel includes a number of flashbacks into Scott's childhood and memories of his father.

I wrote the first draft for Evasion in November 2013. I let it sit, then did a re-write of it and recently sent it off for an edit.


The book is being featured this week at Wattpad, which is a social platform to connect writers and readers, filled with stories you can read for free online or via apps for your smart-phone or tablet.

I'll be releasing Evasion as an eBook for $4.99 this summer.  The pre-order is currently available at Kobo. It'll be added to the other places shortly.

Darkly Funny Snowman Tales

So spring arrives in a few hours.

Joy for many.

Not such a happy moment for some others.

I am looking forward to spring; this winter has certainly been long enough. But am I the only one who can detect the subtle and quiet unnerving screams of our snowy friends as their season of joy ends, and their version of the apocalypse begins?

One of my most popular stories (for reader response, customer reviews and public readings) is "That Old Silk Hat They Found" - a re-imagined look at what might really happy if a snowman came to life. The other is "Ides of March" a look at an odd pair of strangers driving around in a truck and kidnapping snowmen.

I did recently sell a recently written snowman story to a YA anthology that will be coming out in 2015 (although that story is one that addresses teen bullying and suicide - a completely different perspective than these playful tales, and I'm quite proud of my latest return in fiction to the use of snowmen), but right now my two snowman stories wonderfully demonstrate the essence of the dark humour in my fiction.

Both stories appear in my book One Hand Screaming, but are available to read for FREE in ePub format (Kobo, Nook, iBooks), Kindle (Amazon) and online/app via Wattpad.

If you check them out and read them, I would love it if you could post a review on your favourite review site. It does make a huge difference.

"I'll never look at snowmen the same again. Shiver, yes! Highly recommend them!" - Amazon customer review

"In a word - chilling. Or better yet - cool. Really cool." - Goodreads reader review

"Brilliantly written snowman stories!" - Nook customer review

"I'll never build another snowman!" - Amazon customer review

"Delightfully weird and creepy!" - Wattpad reader review

Embrace The Start of Summer With Creepy Campfire Tales

This weekend (which is a long-weekend in the US - Memorial Day weekend), you can get my ebook collection of four campfire tales BUMPS IN THE NIGHT for 30% OFF.

 

BUMPS IN THE NIGHT: CREEPY CAMPFIRE TALES

ERRATIC CYCLES involves a man stranded on an abandoned highway in Northern Ontario, forcing him to face his childhood fears of the wilderness after dark.

ALMOST draws upon one of the most beloved classic campfire tale situations with a bizarre new twist.

In THE PIZZA MAN, four students keep getting pizza deliveries that they never ordered. Is it a strange prank, or is there something more to the mysterious man who keeps showing up at their door?

THE SHADOW MEN was specifically crafted to be read around a campfire. Pay no attention to those strange noises and bumps in the night taking place while this story unfolds. It's likely only the Shadow Men.

Use coupon code:  SPRINGSAVE

The coupon is only good until May 27th and only available in Canada and the United States.

Purchasing this eBook from Kobo gets you a non-DRM ePub file which you can read on any Kobo reader, any of the free Kobo applications available for virtually any smartphone/tablet device using iOS or Android, or on any other reader that supports ePub files (such as Nook, Sony, etc)

You can also get the book via Kindle, Nook and iBooks - or on Smashwords.

And if you want to support your local indie bookstore in the U.S. while buying this eBook, check the list of participating Kobo eBook indies, find your closest local one, and buy it there (you can still use the coupon and save and feel good about buying an eBook AND supporting a local bookshop)

Master IndieBound list of participating bookstores in the Kobo eBook program:
http://www.indiebound.org/ebooks

Example of Bumps in the Night searched on Tattered Cover (Denver, CO) website:
http://www.tatteredcover.com/ebook/1230000011785