Mining for Ghosts

Last week I was back in my home town of Levack, Ontario, helping my mom with painting a few rooms in her home. Because Alexander had a PD day off school, we managed to get up there earlier in the week so I could get the work done.

So when I was in town, I recorded a short video at Levack Mine, referencing a chapter from my book Spooky Sudbury. I did this as part of my ongoing #FreeFridayFrights weekly series of live Facebook videos where I either read a story (FICTION) or relay a true tale (NON-FICTION).

In the short video I recalled, mostly off the top of my head, the tale about an eerie encounter from the 1970s at the mine in Levack that I wrote about in a chapter called "Haunted Level 2650 at Levack Mine"

I was startled to find that, within just a few days of posting it, the video has already had more than 2,600 views. I also, of course, realized I had goofed up and used incorrect terminology when relaying the story. So, when I did the post-live video upload (where I add sound effects, graphics and other enhancements to the video, I thought it best to record an introductory apology for getting the terms wrong and then also a conclusion where I read part of that chapter to share the proper and more full story.

I have been doing the Free Friday Frights videos every week since April 6, 2018, but this one, by far, has been the most watched video of all. I was delighted to see how many folks from my home town area commented, shared and then re-shared the video.

It reminds me of an old adage that my friend, fellow author Robert J. Sawyer said years ago and which stuck with me. He said it was important, when marketing yourself as an author, to define yourself as a big fish in a small pool.

The idea is that, as a writer of thrillers, horror and ghost stories, if I compare myself to Stephen King, I barely make it onto the radar. But if I compare myself to all the other thriller, horror and ghost story writers in the Sudbury area, at least I rank a spot on the charts. (There actually are a few authors who write those same things, but at least my presence, compared to them, is a lot more even than my comparison to Stephen King)

I find it fascinating that my largest success from writing always related back to my home town. When I launched my first book, One Hand Screaming there in 2004, there was a line-up of people, the newspapers and radio featured the release. And then, of course, in 2013, when Spooky Sudbury was released, the support from local media and the local public was truly overwhelming. Jenny and I sold out at both the Chapters and the Coles on the day of our book launch, and the following day, I spent 8 hours at the local Costco and sold most of a skid of books.

And, reflecting back on the comparison to Stephen King, it was awesome to see that, at least in one city in one afternoon in one store, I outsold the master of horror. (Of course, I was there signing copies, and he wasn't. Let's ignore the fact that, if King had been there signing copies of his book the only thing people might be looking at me for would be directions to the restrooms or where to find more copies of his books, because the skid sold out yet again. But best NOT to focus on that.)

Sales on that particular title continue to dominate my annual royalties, even though the local population of the City of Great Sudbury (about 165,000) is far smaller than the cities of Hamilton (550,000) and Ottawa (950,000) where a couple of my other books are set. A smaller community seems to take much more pride either in celebrating the accomplishments of a home town boy, or wanting to read about their home town itself.

For writers, the lesson is important. Focusing on defining a smaller and more focused target audience seems to be a consistent key for larger success.

The Ontario Triangle

With the recent release of my latest book, Creepy Capital, I spent some time on the road doing various promotions. I started in Ottawa to launch the book, then hit Niagara Falls with a table at Niagara Falls Comic-Con, then Sudbury for Graphic-Con.

In fact, given my penchant for the paranormal, you might call the recent trips part of visiting three points of The Ontario Triangle, in a "Bermuda Triangle" sort of way. (Am I the only one who remembers the fun late 1970's "In Search Of" TV series narrated by Leonard Nimoy - "In Search of the Great Lakes Triangle"?)

That thought made me think about the content of three of my books from Dundurn. And the fact that they might represent The Paranormal Ontario Triangle.

Haunted Hamilton, Spooky Sudbury & Creepy Capital: The Paranormal Ontario Triangle

Interesting. Perhaps I should collectively call the three books The Paranormal Ontario Triangle or Mark Leslie's Paranormal Ontario Triangle.

Spring 2016 Promotional Travel - Part Three - Sudbury

As I have been reflecting on the past few days, this weekend that just passed was the first weekend in the past three weeks where I haven't been traveling to promote my books.

You can read about the first of the three weekends when I officially launched Creepy Capital: Ghost Stories of Ottawa and the National Capital Region by clicking here.

You can read about the weekend at Niagara Falls Comic-Con here.

Saturday June 11th was the 2nd annual Sudbury Graphic-Con. And although it was one of the smaller cons that I've been to, it was among the MOST successful in terms of traffic, the amazing people and the absolute enthusiasm that I've come to enjoy whenever I return to my old stomping grounds in Sudbury.

Sudbury might be a smaller city in mid-north Ontario, but it has the biggest heart, the biggest supportive atmosphere and when the people of Sudbury do something, they put their all into it. Sudbury never disappoints.

Sudbury Graphic-Con brought with it all of those same things and, of the three recent promo travel weekends, I declare it the absolute winner. And it was so fun to check out Big Nick, Sudbury's first super-hero (for those non-locals, this is a reference to Sudbury's Big Nickel), as well as chat with Richard Comely, creator of Captain Canuck.

Alexander and I did the trip, enjoying listening to an audiobook together as well as misc father/son chatter on the 6 hour drive up and back. We had some time on Friday to do a few chores at my Mom's, including cutting the lawn for her.

Alexander at the booth after we had it all set up

Alexander posing with members of the 501st Legion

It's always awesome to see my sister Laura

Captain America (whom we saw in Niagara) was also in Sudbury and posed with Zander

This young lady told me it took about 2 hours to do the make-up for her great Two-Face costume

 

Rogue was enamored with Barnaby

One guy who came through our booth had the COOLEST tattoo on his hand and arm

One of the coolest things was that Alexander appeared on the local CTV news that night. We stayed up to watch the 11 o'clock news, and sure enough, in the short clip about the con, there's a fun shot of Alexander walking by in his Captain America costume.

The Day I Outsold Stephen King

Last Saturday was the official book launch weekend for Spooky Sudbury. I drove up north late on Thursday evening and spent most of the day on Friday doing a few different media appointments.

Jim, my publicist at Dundurn, had scheduled in studio appearances with Gary, Rich & Hilary In The Morning (Sudbury’s KiSS 105.3 FM) and Markus Schwabe of  CBC’s The Morning North as well as recording some videos at the haunted Bell Mansion for Eastlink News.

Jenny arrived on Saturday to join me for a launch that started at Chapters at 11 AM until 1 PM, and then at the Coles from 2 PM until 5 PM.  Jenny had to head back down south that night. On Sunday Sept 29th I did one final signing at the Sudbury Costco before heading back home to Hamilton.

Barnaby and Mark

Mark and Jenny, signing the last copy left at Chapters

We sold out at the Chapters in a little over a half hour. But we stuck around until our scheduled end time there. Chapters had copies of Haunted Hamilton (as well as copies of Campus Chills and One Hand Screaming), and the adjacent Costco had plenty of stock, so some people ran next door to grab a copy from there to get signed.

Barnaby hangs out on a bench outside the Coles New Sudbury while Jenny signs at the front of the store

Jenny's boyfriend Bruno hangin' with Barnaby

Mark, Barnaby and Lynn Murray (one of Mark's teachers from Levack Public School)

Then we moved on to the Coles, where there was enough stock to last almost two hours before selling out.  Barnaby sat on a bench outside the store and attracted a huge number of people. At least a dozen different groups stopped to each take their picture with Barnaby, many of whom were likely tweeting and posting them to Facebook.  I thought that was a pretty cool promotional opportunity, particularly since Barnaby was wearing a SPOOKY SUDBURY t-shirt.

On the Sunday, the signing at Costco happened.

Costco entrance sign announcing book signing

And that took me by complete surprise.

I'm a bookstore guy, so, while I had been pleased with the fact Costco was interested in having me in for a signing, I wasn't sure how successful it would be. Sure, there was lots of stock. But would the customers there be interested in an author?

The answer to that question is a resounding: YES!

First, the staff greeted me so warmly, and had everything laid out perfectly, including a sign at the front and a decorated table across from the skid of books. One of the managers said that I was only the second author ever to sign at that Costco. Canadian music icon, Anne Murray, was the only other author who has signed there. And hockey legend Bobby Orr was the only other author who was scheduled to be there later in the fall.  That was some pretty fine company for me to be in.

Author table at Costco Sudbury. (Barnaby was happy to meet up with his old Costco friends)

I was tickled when I saw that Spooky Sudbury was sitting on a skid near Stephen King's hot new book Doctor Sleep. So, I, of course, had to take a picture of it. I mean, how often would I ever be merchandised so close to a writer I have admired for decades? So close to a book that was hitting the charts at #1 in markets around the world?

I had to snap a picture of that, of course.

The signing at Costco was amazing. People continued to line up to chat with me and get a signed copy. Folks were buying multiple copies, for birthday gifts, Christmas, and other occasions. I ended up staying most of the rest of the day, and realized, towards the end, that we had pretty much decimated the pile of books.

BEFORE: A skid of hundreds of copies of Spooky Sudbury. (Doctor Sleep by Stephen King is on the left)

AFTER: The Spooky Sudbury pile cut down by half, "lapping" sales of Doctor Sleep

When I looked over at the pile of Doctor Sleep, I was surprised and quite pleased to see that Spooky Sudbury had outsold it. And, as a bookseller friend later pointed out, given that King's book is 3X the size of mine, the sheer number of unit sales to deplete the skid so far down was truly amazing. He said I didn't just outsell King, but I lapped him. (thanks for the ego-boost, Nathan!)  :)

Yes, I know, it was only in a single store in a single city in a single afternoon. But at least I can say that I outsold Stephen King.

One must, after all, look for ways to define oneself as a "big fish in a small pool" - thus, even though it was in a very limited fashion, I can boast about having two bookstores sell out of one of my books and outselling the King of horror.

Not bad, if I do say so myself. And I figure, I better say it. I just have to be careful not to break my arm while trying to pat myself on the back.

Northern Life Article On Spooky Sudbury

This past Saturday, Jenny and I did our book launch for Spooky Sudbury at Chapters, and a reporter from Northern Life (Ryen Veldhuis) interviewed us and took a few snaps.

Ryen's article and one of the pictures (a fun one where Jenny, Barnaby and I are all looking a little spooked while reading from the book -- okay, Jenny and I look spooked. Barnaby, as always, just looks a little happy) appear in an article in today's Northern Life.

Mark Leslie, Barnaby Bones & Jenny Jelen - Picture by Ryen Veldhuis, Northern Life

I love the fact that the article points out we had sold out within the first hour. At the time it was a bit frustrating, because there were more customers wanting the book than there were books available, particularly since I'm sure Chapters could have easily sold another 20 copies, and this is a local interest title that will likely continue to ramp up in sales as Halloween approaches.  But in retrospect doesn't the fact that the book sold out sound really exciting?  The manager at Chapters assured me he would be re-stocking the book, they also had copies of Haunted Hamilton in stock (which I signed), and he said he'd be ordering in a few copies of my previous books Campus Chills and One Hand Screaming.

We ended up selling out at Coles (they had brought in 55 copies) later that afternoon, and the following day I sold over 200 copies at the Sudbury Costco -- but of course, when a store has a skid, it's really hard to sell out . . . even though sales that day took a nice chunk off the gigantic pile -- and I can proudly boast that, for a few hours in a single store in a single city, I outsold Stephen King's Doctor Sleep.

Spooky Morning North

Last Friday I was in studio with Markus Schwabe of CBC Morning North to chat about the new book Spooky Sudbury: True Tales of the Eerie & Unexplained.

Markus was a great host and we had a fun time, particularly when we set Barnaby up with a pair of headphones and took a few pictures.

It looked like Barnaby was really into it. But he did let Markus and I do all the talking.

Our conversation can be listened to as an audio clip here.

Spooky Swag

Barnaby was excited to try on a new t-shirt when some of my Spooky Sudbury swag arrived this past Friday.

I'll be bringing the swag to the book launch events that Jenny and I are doing this coming weekend in Sudbury.

Barnaby will, of course, also be there to greet people.

Goodreads Giveaway

I recently worked with my publisher to create a Goodreads giveway for SPOOKY SUDBURY.

It works relatively simply. You determine how many copies of a book you want to ship (it has to be a physical book), WHERE you want to ship it and how long the contest will run.  Goodreads then has to approve it and if so, it's live.



When I contacted my publicist about it, he said, sure, Dundurn would ship 5 copies to any address in Canada.  (Spooky Sudbury is a regional title, focusing on ghost, UFO and supernatural creature stories set in or near Sudbury, Ontario).

We had 197 people enter the contest.  The winners were drawn earlier this week.

Yesterday I popped down to Dundurn's office to sign copies of the winning entries and they are being mailed out today.

Laura Harris (editor), Mark Leslie (author), Jim Hatch (publicist)

I had the pleasure of getting to meet my amazing editor (Laura Harris) and awesome publicist (Jim Hatch) in person. One of the things I love about Dundurn is that the people there are wonderfully supportive. Yes, I toil in the indie-publishing world, and also release self-published products. But I also enjoy working with a great publisher, too. I find that there is much to be gained by embracing both traditional publishing and self-publishing ventures.

Laura was a fantastic editor to work with - she helped Jenny and I take the book from a really good original draft to something really great. She made insightful suggestions, asked great questions, pointed out modifications that would make it even better and kept things on track. And Jim has been tirelessly working at various angles to get some spotlight on the book -- so far, I'll be doing two radio spots and one television spot next Friday when I'm in town. And there's more great promo opps coming.

The results of the giveway are that 103 people added SPOOKY SUDBURY to their Goodreads libraries (only 7 of them are Goodreads friends).  Getting your book added to folk's libraries by getting them to add it to their "To Read" and even better, their "Read" library, help aid in the discovery of a title.  Of course, getting people to rate and review the boo, help best of all. But it all adds up.

Banner for Spooky Sudbury - author photos by www.jorophotography.com

SPOOKY SUDBURY is being released officially next week.  Jenny and I will be signing copies at the Chapters in Sudbury from 11 AM to 1 PM on Saturday September 28th.  Then we're heading over to the Coles New Sudbury from 2 PM until 5 PM.  Here's a link to the event on Facebook.

Here are some places you can purchase the book

Print Book - Chapters/Indigo
Print Book - Amazon.ca      Amazon.com
Print Book - Support US Independent Bookstores
Print Book - Barnes & Noble

eBook - Kobo
eBook - Jan's Paperbacks (Oregon) - US Indie Store I'll be at in Nov. (You can search for the eBook at your favourite local indie bookstore to purchase the Kobo book through them and support your local bookstore - http://www.indiebound.org/ebooks)
eBook - Amazon (Kindle)

eBook - Barnes & Noble (Nook)

Goodreads Giveaway for SPOOKY SUDBURY

In preparation for the book launch for SPOOKY SUDBURY, which will be taking place on Saturday September 28th in Sudbury at two different locations (11 AM to 1 PM at the Sudbury Chapters and then from 2 PM to 5 PM at the Coles New Sudbury), my publisher is offering up 5 copies of the book as part of a Goodreads Giveaway.

Promo Banner for SPOOKY SUDBURY, featuring Barnaby, Mark & Jenny

The giveaway contest is open to anyone in Canada.

Goodreads Book Giveaway

Spooky Sudbury

by Mark Leslie

Giveaway ends September 18, 2013.
See the giveaway details at Goodreads.

Enter to win

So go ahead - enter for your chance to win. Good luck.

And if you don't win one, don't worry, there will be plenty of copies available for purchase at the events listed above.

Author Photos For Spooky Sudbury

In early July, Alexander and I took a quick road trip up through Tobermory (where we did some fishing), took the ferry to Manitoulin Island (where I took some photos), and on to Sudbury and Levack (to visit my Mom and where I could take some more photos for use in my new book)

Part of the reason for the trip (apart from a fun "boys adventure) was so that Jenny Jelen and I could get some author promo pictures for use for our forthcoming release, Spooky Sudbury (coming in late Sept 2013)

One beautiful afternoon, Jenny and I met with John and Shelley Robbie (of Joro Photography) to have some photos taken at High Falls (a local tourist attraction in Onaping Falls, the community we all grew up in)

Barnaby, naturally, made it into some of the shots.

Barnaby Bones, Mark Leslie & Jenny Jelen - Photo by Joro Photography

Here is a grouping of some of the great pictures taken by John.

I Can't Explain

I wrote a recent guest post entitled An Obsession I Can't Fully Explain for Dundurn's Defining Canada blog.

It was a nice break from all the recent work I have been doing on my forthcoming Dundurn book (Spooky Sudbury - which I'm writing with Jenny Jelen) and the editing that I'm doing for the forthcoming Atomic Fez novel I, Death to compose this post.

For the post, I tried to explain why I enjoy writing books about the paranormal and the unexplained.  My first non-fiction book, Haunted Hamilton, was released in the fall of 2012, and Spooky Sudbury comes out this fall.

Because I have recently been teaching horror writing workshops and have thus had to examine how effective horror works and techniques that can really draw out suspense, suspension of disbelief and pull the right strings when it comes to fear, I had already been doing a lot of thinking about that when Dundurn invited me to do the guest post.

Here's how the post begins:

I have always been afraid of the monster under my bed.

And I still am, despite the fact I learned there really was no monster there – or so the rational mind in the bright light of day would suggest.

Part of the reason I write what I do is because that monster under my bed never really left. As the morning sunlight slowly inched its way into my room, dispelling the shadows and revealing the space under my bed as monster-free, physical evidence of that monster was abolished. But no amount of sunshine or logical reasoning could ever completely remove that monster from my mind.

Go check out the full post.