Shreddies cereal recently launched a new campaign in which they released their new "Diamond Shreddies" -- it's a really cute campaign actually, since all they did was turn their classic breakfast cereal on it's side and called it a whole new flavour.
The ads and billboards are fun, too: talking about about their new geometric superiority and that it's no longer hip to be square. Of course, along with the campaign they have a "You could WIN 1 of 10 diamonds" promotion. Simply smart of them.
I wouldn't shut up about how much I enjoyed their campaign, so Francine bought me a box of Shreddies, which I'll admit I haven't eaten for years.
Unfortunately, smart campaign or not, the flavour didn't really do anything for me.
Not even when I tipped my head at a 45 degree angle.